A FEW THOUGHTS ON WHY I LOVE USING CLIENT GUIDES AND CREATE TEMPLATES FOR THEM.
I’m sure you’ve seen by now that I am ALL about building creative + unique client guide templates! Not only do I love the design aspect, but I love the way you can create a visual representation of who you are as a brand and what you have to offer! SO, I want to share a few key reasons why I think guide templates benefit most small business owners!
Whether it’s an investment guide to share your pricing options, a welcome guide to show the step by steps, or any other in between guide for helpful content — all the templates and guides I make are fully customizable (there are even options for BOTH Photoshop OR Canva)! I want you to be able to easily change the style, the color, the fonts, etc. You write all your own words (even though I give tips and ideas of what could go where) and you add all your own imagery! These are the 4 key reasons I believe this customizable guides should be your best friend…
I. CONNECTION.
The guides help establish connection RIGHT off the bat! Guides show your personality and give you a chance to share your philosophy in a fun and memorable way! SHOW who you are — pairing image + words is powerful and creates that relationship right up front!
It also creates trust. A well thought through client guide offers structure and shows that you want to help prepare them for a stress-free process.
II. UNIQUE.
Set yourself apart! It’s easy to just respond to an email with a few words and some bullet points of what to expect, but there’s something special about sending a personal touch! I always get excited for my couples to see what I’ve created for THEM. I enjoy putting in the effort to make something unique and different. I want to stand out when they’re searching for photographers!
And, you might be thinking, “but these are templates, won’t everyone’s look the same?” Well, that’s why I emphasize the CUSTOMIZABLE aspect of them. I have had so many photographers send me images of their final touches on my templates, and let me tell you, EACH one looks so different!
III. VALUE.
I want to immediately communicate the value with my clients! Sending a well designed guide shows the effort you put in to what you do. It speaks to the attention to detail and it adds character to the person behind the camera AS WELL as value to the art you make.
This kind of space allows you to layout information that leaves potential clients saying, “oh wow, I didn’t know that!” It’s a great opportunity to showcase important details and also helpful facts that they can refer back to during the whole process.
IIII. BEAUTY + INTRIGUE.
And, last but not least, it’s fun to receive something that’s atheistically pleasing as a client! These guides let you present your work in a beautiful way that best displays your craft. That’s why I LOVE making guides and sending them out! It’s so fun to see my work all beautifully pieced together with my philosophy and information, and it’s fun as a client to receive something so personal, special, and beautiful!
SO… if you want to check out some of the designs I’ve created, head over and check them out! AND, use code NOWILOVETHEMTOO for 10% off!
